Nice to e-meet you!
I'm Kaitlyn—a senior ops manager thriving at the nexus point of data & creativity, process & functionality.
I craft the systems that make marketing teams unstoppable. By spearheading process creation, automating workflows, and establishing clear frameworks that drive operations, I turn marketing chaos into predictable performance. I measure what matters, eliminate bottlenecks, optimize internal talent, and build infrastructure that enables teams to scale marketing effectively and with purpose.
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Portfolio
For as long as I can remember, I’ve had a natural knack for the creative outlets—photography, painting, graphic design—but have always appreciated the satisfaction that comes from building things that require ruthless attention to data and detail. My work as a senior operations manager and marketer has afforded me the unique opportunity to combine my desire for a role that leverages both my creative and analytical skills. Through this coupling, I frequently find myself sitting at the nexus point of data and creativity, art and analytics, process & functionality.
My days usually involve a myriad of tasks, bouncing from the creative realm—building emails, creating social posts, designing robust campaigns—to the intricacies of stewarding budgets and vendor relationships, while crafting meaningful cross-functional SOPs to support a robust network of department collaborations.
I’m motivated by bridging the gap between “this is chaos” and “this gives us meaningful marketing data”. Through my work as a senior operations manager, I’m always looking for ways to delve deeper into the ‘why’ behind I’m doing. My north star is always how I can make my team’s job easier and more impactful by freeing them from the mundane and allowing them the space and freedom to excel in their job.
Beyond the technical aspects of operations and marketing, my deepest joy comes from collaborating with new people and teams to bring amazing ideas to life. I appreciate helping unlock potential in others and offering refreshing perspectives on situations in and around a company’s ecosystem. Check out my portfolio to learn more about me! Cheers!
Lenten Campaign Performance
The Most Successful Live Event in Augustine Institute History
Registrants
14,863
149% of goal
Live Attendees
3,811
191% of goal
YoY Growth
121%
667 vs. 302
As the sole product marketing strategist and campaign lead, I transformed the Augustine Institute's Lenten Campaign into the most successful live event ever. Setting ambitious goals based on historical averages, my first independently developed and executed campaign achieved top-notch results: 14,863 webinar registrants (149% of goal) and 3,811 live attendees (191% of goal). This initiative allowed me to implement innovative marketing tactics like boosted Facebook events, website and email banners, and cross-department tactics to intentionally segment audiences. Within the first 30 days after the live event, aimed at driving conversions, I can directly attribute 82 new Mission Circle members to their attendance at the event. Most significantly, my campaign added a total of 667 new members during the campaign period—more than doubling the numbers when running a year-over-year comparison. These 667 new members represent approximately $14,000 in additional monthly revenue (average monthly gift of $20), translating to an annual impact of over $160,000 in sustainable funding for the Institute. This campaign is now the organizational standard, demonstrating my ability to conceptualize and execute high-performing initiatives.